Advertising -- RocketScience -- NYC, Chicago, Atlanta, Palm Springs

760.771.3050
AREA51@RocketScientists.com

RocketScientists

RocketScientists' resumes include creating, producing, and directing advertising/marketing plans for
AT&T, IBM, Kodak, Burger King, Coca-Cola, Exxon, L'Eggs, Miller Beer, Nabisco, Smirnoff,
GE, Sony, Toyota, Northwest Airlines, Winston and Wrangler.

RocketScientists have been the senior advertising executives at
BBDO, McCann Erickson, J Walter Thompson, DMB&B, Saatchi & Saatchi,
DFS, Grey Worldwide, and Young & Rubicam.

The principal NYC Scientists are:
Patrick Peduto, Founder/ECD*; Nick Pisacane, CD/copywriter;
Sandra Kosak, ACD/ad; Jane Lancellotti, copywriter

The principal Chicago Scientists are:
Cindy Wojdyla, Creative Director/ad; Monique Goffinet, Management Director

The principal Atlanta Scientists are:
Robin, Creative Director/ad; Ace, Creative Director/ad

The principle Palm Springs/LA Scientists are:
Patrick Peduto, Founder/ECD*; Judith Shepherd, EVP;

RocketScience Interns

Present:

Past:
Lauren Pratt, FIT; Danielle Jackson, FIT; Christina Brooks, Idyllwild(CA); Charlie Mirisola,FIT; Richard Bianrosa, FIT; Julie Rutigliano, FIT; Sandra Gomes, FIT; Caprice Marut FIT; Yvonne LaRosa, FIT; Timothy Shaw, FIT; Jose Mendoza, FIT; Dawn Morris, FIT; Vassil Valkov, FIT; Jill Bitran, FIT; Timothy Mattimore, FIT; Jason Wennet, FIT; Sam Pizarro, FIT; Nicole Sarno, FIT; Natasha Walia,FIT; Gina Asaro, FIT; Beatrix Ong, LCPDT(London, England); Harry Wackett, FIT; Yana Golodnaya, FIT; Elizabeth Courtney Vanneman, FIT; Kimberly Rosen, FIT; Candice Soldano, FIT; Jason Speiser,FIT; Steven Grskovic, FIT; Peter Herbst,FIT; Solin Goldberg, FIT; Thomas Curitore, FIT; Sean Melnick, FIT; David Cuccinello, FIT; James Swift, FIT; Caprice Yu, FIT; Natalia Podogova, FIT; Keri Eisenberg, FIT; Sal Citriniti, FIT; Rubin Orter, FIT; Kristie DiCostanzo, FIT, Matt Mulvey, FIT

RocketScience Exclusive

BrandMessagingsm provides a blueprint that assures the message we create will be consistent with the marketing goals. And that it contains a persuasive thought that works throughout the spectrum of media. We create a unique BrandMessaging plan for each client, product, and/or assignment that helps maximize the placement of these messages so they will do most to help you achieve your specific business goals. BrandMessaging must meet three key criteria. First insight, uncovering the most relevant connection between the brand and the target. Second persuasion, translating this connection into provocative advertising that get the target to act. Thirdly integration, marrying the message with the media that will be most effective.


Bally Total Fitness year one	The ASM Fund	Bally Total Fitness year two	Crunch

EliasArts	New Jersey Online	ABC	stockgroup.com
note: spots are shown without sound

Obligatory RocketScience New Business pdf booklet (588kb pdf)

client: Luxe Hospitality Corportion

Luxe creative

Headquartered in Los Angeles, Luxe Hospitality Corporation has three divisions -- Luxe Management,
Luxe Hotels (the brand/flag), and Luxe Worldwide Hotels (GDS Representation).

RocketScience has been retained to work with Luxe Hospitality Management on all
marketing and advertising. The projects cover all areas of such including strategies, positioning,
corp id, logos, graphics, property signage, presentations, print, pos, video and brand expansion.

Additional assignments include advertising for the Luxe Hotel Sunset Boulevard,
the Luxe Hotel Rodeo Drive, OnSunset (the restaurant at the Luxe Hotel Sunset Blvd)
and HCM (Hotel Control Management Company).

client: Bally Total Fitness Corp

logos

Chicago based Bally Total Fitness is the only national health club business. Its products/services include Bally Total Fitness®, Crunch®, Pinnacle®, Gorilla Sports® and Sports Clubs of Canada®.

The Chicago office of RocketScience was responsible for the in-house creative
and the NYC office handled the lead agency creative requirements.

client: EliasArts
assignments: soup-to-nuts

EliasArts trade ads and CD cover

For over twenty-five years EliasArts has created award winning music for commericals and cinema.

RocketScience worked with them to handle a potpourri of marketing, advertising and IT projects.
Over a three-month period we completely redesigned the website and produced/published a 500+ page site.

client: Grand Marnier
assignment: sales materials

Schieffelin&Somerset is a major player in the wine and spirits industry.

RocketScience worked as a Strategic Partner to "relaunch" Grand Marnier. Together with ED1T, RSC has produced a number of sales videos and a live stage show for a company-wide meeting in Vegas.

client: Lipton--UnileverBestfoods
assignment: Sales Materials

Lipton is the largest tea company in the world and one of the largest beverage companies in the US.

RocketScience working with ED1T created, executed and produced the sales materials for the 2001 Lipton "Yellow" Brand repositioning. The assignment included a sales kit, a video and a PowerPoint presentation. For 2002, we created and produced two sales meeting videos.

product: wines
client: Schieffelin&Somerset Co
assignment: "still" wines

Schieffelin&Somerset is a major player in the wine and spirits industry.

As a result of the work we did on Grand Marnier, RocketScience and ED1T work on a number of wine projects for S&S. S&S wines we have worked on include Ruffino, Casa Lapostole, Terazzas, Chandon and Sancere.

product: E-Z Wider
client: Robert Burton Associates Ltd
assignment: alternative press print, web site

E-Z Wider consumer ads, ad trade press

E-Z Wider is the brand of cigarette rolling papers we all grew up on. An icon.

RocketScience created a new print campaign for E-Z Wider, and Slow-Burning cigarette rolling papers that runs in alternative press newspapers. The campaign ran for four years.

product: LaMotta's Tomatta Sauce
client: J LaMotta's Food Products Inc
assignment: consumer campaign

LaMotta's newspaper ads, ad trade press

LaMotta's is "the tomato sauce with punch" made by the Joe LaMotta, the son of the Prize Fighter Champion who could take a punch as good as he could give one, Jake Lamotta.

RocketScience created a consumer campaign to run in newspapers and on radio.

client: Schieffelin&Somerset
assignment: Sales Video

Ciroc is the only vodka distilled entirely from grapes.

RocketScience working with ED1T created and produced a sales film
to launch Ciroc into national distribution.

client: UnileverBestfoods
assignment: Sales Materials

Hellmann's a grocery staple.

RocketScience created and produced the sales materials for a Hellmann's/BestFoods new product launch. Working with ED1T, we also produced a number of sales/marketing meeting videos.

Interesting book and blog on advertising by Mark Silveira.
(Award Winning Creative Director, copywriter and RocketScience Consultant)
You'll only appreciate Mark if your passionate about good advertising,
and believe anything ordinary is to be avoided at all costs.

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