Patrick Peduto
Founder/Executive Creative Director
ppeduto@rocketscientists.com


been there, done it:
ABC Entertainment, Access Fund, Act!vate, A-Cute Derm, Adatom.com, agencyfinder.com,
Ahava, The ASM Fund, AT&T, Alka-Seltzer, Almond Joy, AVIS, Bayer Aspirin, BCTKD,
Bally Total Fitness, Beech Nut Gum, BellSouth, Beneficial, Birds Eye, Burger King, Camel Filters,
Canon, Century 21, Chelsea Market, Ciroc Vodka, Citibank, Clairol Ultress, Club Med,
Coca-Cola Classic, Coke II, Computer Works, Con Edison, Cox Interactive Media, Crunch,
Cuervo 1800, Dance World, Delta, Diet Coke, Don Q Rum, The Donnelley Directory, E-Z Wider,
EasyLink--AT&T, EagleRockTKD, EliasArts, Eve France, Exxon, Florida Citrus Commission,
Frontier Brands, GE Rechargable Batteries, GM Credit Card, Girard Company, Gold Medal Flour,
Grand Marnier, IBM--Latin America, Hamm's Beer, Hanes Hoisery, Hardee's,
Healthy Home Environmental, Hellmann's, Holiday Inn, homedelivery.com, Honey Graham Bears,
ICI Americas, International Motors, Interview Magazine, Investment Expo, JAL, JetUSA, Joker,
Kellogg's, Kodak Gold & Ektar Films, Kodak Photo CD, Kodak 35mm Cameras, Krystal,
The La Quinta Baking Company, Lamaze Publishing, LaMotta's Tomatta Sauce,
Laptop Lady, Lexus, L'Eggs Sheer Energy, Lipton, Lordi Auto Body, L'OREAL, Lucent,
IRS, Life Savers, Lufthansa, Luxe Hotels, Manhattan Mortgage Company, Mario Pikus,
Marriott, MartialArts2, McDonald's, MGD, Miller Beer, Mistic, Molson, Nabisco Cookies,
National Car Rental, National Council for Adoption, Navan, New Jersey Online,
New York Life, NewsWorks, Nomad Networks, Northcoast Consulting Group,
NYC Office for Economic Development, Nikon Cameras, Northwest Airlines,
Nucoa Margarine, Olympia Beer, PT-1, Palm Springs International Raceplex, PaineWebber,
Parker Brothers, PheasantRun, Pizza Hut, Pleasant Company, Ponds, The Portfolio School,
Prodigy, Nuprin, Ragu, React.com, Ruffino, Rums of Puerto Rico, Rival Dog Food,
Sandella's Cafe, Schick Electric, Skippy, Smirnoff, STP Motor Oil, Stella Show Mangement,
Stockgroup.com, T42, Tailwinds Distilling Company, Tampax, TIME, The Talbot Hotel
Ted Roman, Tommy Hilfiger, Toyota, The US Army, The US Postal Service, Unisys,
United Craft Distillers, UrbanGlass, Virgin Atlantic, The Wall Street Journal, Winston, Wrangler,
Wendy's, Wheaties, The Woolmark Company, Yoplait.


Burger King logo

Patrick graduated from the Ringling School of Art with a BFA. His first job was in the bull pen of Dancer, Fitzgerald and Sample. Evenings he took advertising concept courses at The School of Visual Arts

Coca-Cola logo

Pat is the Executive Creative Director/Founder of RocketScience. He has worked as an art director, writer and/or producer on over 200 Fortune 100 Brands for Dancer Fitzgerald and Sample, Saatchi & Saatchi, Young &Rubicam, McCann-Erickson, J. Walter Thompson and DMB&B

IBM logo

His most notable and award winning work includes Toyota--You Asked For It/Oh What A Feeling, Wrangler, the Northwest Airlines--Asia Series campaign, Smirnoff--Home is where you find it, Kodak, Burger King--BKTV and Bally Total Fitness--Every Body Needs Something.

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In addition, Pat is a DGA Director, and has shot nearly 300 television commericals.

For nineteen years, Pat also taught at The Fashion Institute of Technology -- a SUNY college. By the time he left he was a Adjunct Assistant Professor teaching a Concept Workshop, a Portfolio Course, an Advertising Graphic Design Class and an Art Direction Class. Currently Pat teaches concept classes to people all over the world online for the Academy of Art University out of San Francisco

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As a side benefit to all of his "around-the-world" business traveling, Pat has also turned an interest in photography into a minor career in photography--selling a number of photos each year to advertisers and magazines.

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In 1980 and '81, Pat and Judith Shepherd were a partners in a venture called,
THE DIRECTORY®--the first distributed video directory of commercial directors,
production houses, animators and editors.

Tae Kwon Do logo

Pat is a 6th Degree Black Belt and student of Aikido. For nearly twenty years he taught TaeKwonDo
at the S. Henry Cho Karate Institute -- the first commercial TaeKwonDo school in the United States.

DGA logo

Pat is a member of the Directors Guild of America.

Having spent a great deal of time behind the camera, in 2010 Pat decided to stand in front of it.
He has done a couple of plays, and a number films -- theater, TV, cable and web.

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