Delta Airlines

Traditionally airline advertising works external and internal.
The campaign we created for Delta was designed to do just that.
"It's All About The People" acknowledges that Delta is in the business of flying people to their destinations, and this couldn't be done without the dedication of the Delta people. And the personality of these ads reflects the warm, friendly, Southern roots of Delta Airlines in a contemporary manner.

 

headline:
THE SKY'S THE LIMIT.
caption (upper left):
Is It The No-Limit Frequent Flyer Miles, Or Is It The People?
caption (lower right):
356 Delta People Run The Best Frequent Flyer Program Crossing The Atlantic.

The icons in the ads are made up of the names of the Delta people responsible for the promise in the ad.



 

headline:
DOES THE QUARTER MILE IN 35.4 SECONDS.
caption (upper left):
Is It The New International Luggage System, Or Is It The People?
caption (lower right):
4,356 Delta People Are Responsible For Your Luggage Every Day.


 

headline:
POWER TO THE PEOPLE.
caption (upper left):
Is It The New International Laptop PowerPorts, Or Is It The People?
caption (lower right):
3,456 Delta People Create, Monitor, And Maintain The Personal Comfort/Convenience
Features For Every Flight.
 


ad: Sandra Gomes
writer: Caprice Marut


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