Sean Fitzpatrick, Chief Creative Officer – McCann-Erickson Worldwide
Pat Peduto is a man for all seasons and all reasons. A truly wonderful ad man and art director. A man of thought, action and performance. And although he denies it, a pretty good writer for an art director. This book should be read, reread, dog eared and placed under the pillow of every aspiring creative individual and placed in the jacket pocket of those who supervise or work with them. Think of it as your catechism.
Stanley Becker, Chief Creative Officer – Saatchi & Saatchi NY/LA/Toronto
Pat’s loyalty was his greatest strength, loyal to the people who he worked for, and who worked for him. The latter he nurtured and protected and so many of them took that on as they went through their own successful careers. He was tenacious when nurturing and protecting an idea, to the extent that at times I wanted to punch him out, but wisely refrained. Pat was and is a sixth-degree black belt in some nasty-assed martial art. So, read the book, it makes sense to me....
Jack Keil, Creative Director – Saatchi & Saatchi
I wrote a book about advertising in 1988 called “How to Zig in a Zagging World – Unleashing Your Hidden Creativity.” Pat Peduto was my model. I never knew what he was going to do or what rules he wouldn’t follow.
Amy Krakow, President – AgitProp
“It’s like watching “Mad Men” and knowing what’s really going on.”
Paige St John Patterson, Co-Creative Director – DMB&B
When Pat told me he was writing a book on how to do advertising I was both excited and a little bit jealous.
Excited because I knew that if you worked the process of advertising the way we did when we were a team, if you used the same ways of approaching, dissecting and solving advertising challenges as we had together, you’ll get to experience all the success and excitement we did.
Excited because I knew that he’d be able to put down in words and pictures all the thoughts, processes, recipes, formulas and exercises that would get you to have the sort of fantastic experiences he and I shared.
Excited because there’s really never been anything quite as crazy, exciting and rewarding as working with
Pat Peduto to solve an advertising problem.