Specializing in spirits, healthcare, fitness and brands that need the breath of life.

Patrick Peduto and Martin Pazzani met on opposite sides of the Smirnoff brand at the then agency of record, McCann-Erickson/NY. Martin put McCann on notice and wanted a new campaign. McCann put ten creative teams on the job of saving the account. The team of Pat&Paige (Patrick Peduto and Paige St John) created the campaign Martin wanted and saved the account for McCann. Since then, over the years Martin and Pat have worked together on a number of brands. The relationship varies with the brand. Sometimes Martin is the client and sometimes he's part of RocketScience. Currently they have a collaboration called, TR1AGE that specializes in spirits, healthcare, fitness and brands that need the breath of life.

Martin Pazzani

Martin Pazzani has given seminars, talks and keynote speeches to thousands of Fortune 500 business executives on six continents, at venues as varied as the Cannes Lions Ad Festival, The TED Conference in Monterrey, CA, the Dubai Lynx Show, The Copacabana Palace in Rio de Janiero, and New York's Waldorf Astoria Hotel and TriBeca Film Festival.

Four decades of A-list corporate experience in marketing, strategy, leadership, management consulting, advertising, and entrepreneurship -- guiding some of the world's biggest brands -- with clients of all shapes and sizes, a portfolio of startup company successes and failures -- plus mountaineering expeditions on seven continents -- have given him unique, broad perspective, and insights that few possess.

With a particular affinity for out-thinking and out-smarting the competition, modern integrated content marketing, entrepreneurship, global brands, expertise in many categories from automotive to fitness to music to spirits & wines, and his passions of hiking and mountaineering, he can teach, motivate and inspire with a combination of gravitas, expertise and joy.

Martin knows how to make you more fit, more entrepreneurial, and more successful. He knows how to make your big company more creative, more nimble, and more competitive. He knows how to make your small company able to outsmart much bigger/better funded competitors. And he knows how to inspire people to higher levels of performance. His talks and his upcoming book can show you how to apply all this to transform your thinking, your organization and possibly your life.

Working title -- Publishing Soon.
pazzani.com

Patrick Peduto

Patrick Peduto has worked for five of the top-ten advertising agencies in the world and his own as an art director, copywriter, designer, creative director and commercial film director. Over the last 50 years Pat has worked on over 200 products for Fortune 100 companies and entrepreneurs.

Pat has also taught for 30 years. First at FIT in NYC and currently online for AAU. Over those years he's taken notes to write a book aimed at students and people new to advertising.

The book is not a 101 effort but more of a insight into the creative jobs -- the good, the bad and the ugly. It includes "readmites" (soundbites) from other professionals and students. And there are many MadMen stories that Pat experienced and/or was part of.

It's sort of a text book written to be read cover-to-cover OR opened to any page to read/review a topic. Not only are the pages numbered but the paragraphs are too for reference. There is an index in the back.

The book contains plenty of photos, graphics and examples -- including links to YouTube commercials.

NOW AVAILABLE

"I wrote the book on advertising."
BookBaby and Amazon
The ASM Fund "Michael"
Bally Total Fitness "Tennis"
Bally Total Fitness "Salon"
Bally Total Fitness "Present"
RocketScience is a boutique, triage advertising agency that marries BrandMessaging with persuasive, provocative creative.

A creative resource for companies, services and brands, a partner for public relations firms and a phantom resource for advertising agencies.
RocketScience©2019
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